I didn’t over do it today. I only took one class today. I was extremely tired this morning when it was time to wake the kiddo up, so I am glad I took it easy today. My session was at the Tribune Tower on Michigan Ave. The building is just so historic. I was on time and found a seat easily. The core of what was taught today was basically how to keep your readers engaged through the various social media sites. The speakers were Social Media gurus from Lincoln Park Zoo, Shedd Aquarium, and Entertainment cruises. Here are a few tips that I felt were very useful:
1. Have a quick response time on your social media outlet. If someone tweets, repost, or comments to you then have the decency to respond even to negative comments.
2. Only post things that are funny, important, or relevant. You can lose readers if you are always posting random things unless that’s your style and or brand.
3. Be consistent. Have a voice and stay in that lane. If you are claiming to be a car expert please don’t venture off into make up tutorials!
The class was about 50 minutes long and then they opened the floor to questions. I learned some pretty cool tips and have already notice more responses.
Afterwards the sun was shining and the weather was just right. I felt like a tourist in my own city so I took a few photos with my beat up iPhone. (Brag: all the pictures posted from #smwchicago was taken with my iPhone.)
I walked to grab a bite to eat at Panda Express (my fave) and I enjoyed the alone time and the use of their electric socket to charge my dying iPhone lol. I then made a quick… OK, long stop at forever 21 for a few items. Overall it was a good day. Looking forward to tomorrow’s line up, I have 3 sessions on the slot for tomorrow and 2 for Thursday and then I’m done:)